This study was conducted to verify the effect of YouTube food product review channel characteristics on product purchase intention based on the modified technology acceptance model. The subject of the survey was the people who subscribed to the YouTube food product review channel, and the survey conducted from September 17, 2021 to October 5, 2021. A total of 250 questionnaires were distributed, and 230 copies of valid data were used for analysis, excluding questionnaires that did not meet the research purpose. The analysis results are as follows. First, information expertise and interaction among the characteristics of YouTube product review channels have a significant effect on perceived usefulness. However, entertainment and information neutrality did not appear to significantly affect perceived usefulness. Second, only interaction has a significant effect on perceived pleasure among the characteristics of YouTube product review channels. Third, perceived pleasure and perceived usefulness have a significant effect on product purchase intention. Based on the results of this study, this study will be contributed to provide useful information for companies to build a differentiated environment so that YouTube viewers can feel fun and enjoyable emotions through various review channels.